The greatest advantage we have here would be our low overhead. It’s a basic concept really. Have less expenses then your competition and the cost of goods goes down to a point where competition cannot compete. Mitchell and Samantha are the only people who deals with clients. There are no sales associates and no employees. The Mattress Guy does his own deliveries. The Mattress Guy has a mobile showroom, that means he pays no rents, this is a huge advantage given how expensive rents are in Los Angeles